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Event Details
Great Eastern Studio
presents
China Insider series
Hospitality for Chinese visitors
Suitable for: Hotels and other accommodation providers, tour attractions and retail outlets. Anyone involved in receiving and looking after Chinese visitors as tourists or business delegations.
The aim of this workshop is to offer practitioners of hospitality in tourism the chance to learn about what will undoubtedly become the largest tourism market in the world within 10 years. Already known for growing affluence and high spending, the Chinese visitor has different expectations and travel habits from Western tourists. Having the knowledge to understand this and accommodate their needs will make your business stand out and generate further sales from this market.
Presented by:
China business specialist speaking fluent Mandarin Chinese, expert on China's tourism and
hospitality sectors. Managing Director of ChinaContact, market entry
specialist for the tourism industry. Roy has lived and worked in China for three years as a senior tourism development manager and director selling outbound travel. He has since been active in educating the European tourism industry on the intricacies of the Chinese travel market.
Yu Sun A cross-cultural consultant with a
particular focus on Anglo-Chinese communications in Business.
Previously working with Shanghai government as a project manager, Yu
Sun has worked on many international projects between China and Britain.
As a native Chinese, she employs
her knowledge and experience to help bridge the cultural and business
divides through effective communication. Yu Sun established Yuyumedia
in London in 2004, provides cross-cultural communications training
services and business strategies to many corporate clients communicate
effectively with Chinese counterparts, clients includes: Getty Images,
Tesco, Herman Millers, etc.
Program:
18:15 Registration
18:30 Part A: Introduction to Chinese tourism and tourists
19:15 Refreshments, Chinese snacks and questions
19:30 Part B: Adapting hospitality and service for Chinese
20:15 Questions and Answers
20:30 Conclusion
Detailed description:
Part A: Introduction to Chinese tourism
- How the Chinese tourism industry operates and differences with Western models.
- The importance of government control.
- Key events and opportunities to promote inbound tourism from China.
- Practical tips for selling travel services to Chinese.
Part B: Adapting hospitality and service for Chinese
- What are the expectations of Chinese visitors.
- Travel habits and special requests.
- Cultural differences affecting travel.
- Avoiding complaints.
- Key practical tips for improving hospitality.
- Useful Chinese Mandarin phrases to break the ice.
Course Materials:
- China Outbound Travel Handbook
- Course handouts with hospitality and etiquette tips
- CD-ROM with presentations and video from the 'WTM-ChinaContact forum 2007'
Contact information:
Telephone: 020 8180 5790 or 07821 093199
email: events@greateasternstudio.co.uk
website: www.greateasternstudio.co.uk
How to find us - click for map
About the venue:
Great Eastern studio (www.greateasternstudio.co.uk ) is located within walking distance to Liverpool Street train station and Old Street Tube station on Great Eastern Road. The studio offers regular monthly workshops on Chinese communication and cultural awareness as well as bi-monthly specialist seminars on specific Chinese sectors. For a full list of upcoming events please visit the website.
Supported by:
When & Where
Great Eastern Studio
58 Great Eastern Street
EC2A 3QR
United Kingdom
Monday, February 25, 2008 from 6:15 PM to 8:30 PM (GMT)
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Hosted By
Great Eastern Studio
'China Insider' series of workshops at Great Eastern Studio, hosting monthly evening workshops on cultural communication, business etiquette and ice-breaker seminars and periodic evening forums on specific industry sectors in China providing inside information and expert advise.
For more information visit http://www.greateasternstudio.co.uk
